Focusing on organic SEO seems like the logical next step to growing MailCase Locking Mailboxes.  By focusing on SEO I will be able to organically grow sales as my ranking improves for keyword phrases like 'locking mailbox,' 'secure mailbox,' steel mailbox,' etc.

Getting sales is awesome, but getting sales too fast can be a problem.  Your infrastructure may not be able to handle a large influx of sales all at once.  Since SEO is a gradual process, sales from SEO will also increase gradually allowing you to still deliver outstanding customer service as tweak your logistics infrastructure to handle the sales.

So, I've decided to learn SEO.  There are a lot of great resources out there for learning SEO but in all of my research it seems to have come down to two main resources.  SEOMoz and SEOBook.  Both have extensive free resources like videos, blogs and guides.  To learn all of the ground level basic SEO stuff I thought I should just pick one and spend most of my time studying the free resources from the site.  Then after I have learned everything I could for free, I would then apply for the premium membership from each respective site.

So, which one to choose?  I spent quite a bit of time reviewing both sites.  At the end of the day, I chose SEOMoz.  Here is why:

Videos.  Believe it or not my main choice came down to videos.  Both sites offer free videos.  With SEOMoz they have a "Whiteboard Friday" video series by Rand Fishkin, the CEO of SEOMoz.  Rand stands in front of a whiteboard and explains various SEO concepts.  His explanations are clear and he has a lot of energy.  He is a natural presenter and he is very engaging. 

Aaron Wall of SEOBook also does videos but almsot all of his videos are screen capture videos with voiceover.  Watching just one of Aaron's Videos almost put me to sleep.  While he is knowledgeable, he is just not as engaging as Rand and since you aren't looking at a person delivering the content, it is a lot easier to get bored and fast forward through the video.

Since I made my choice to go with SEOMoz I have not looked back.  They have a very active community and they have excellent tools.  I have not signed up for their pro membership yet but I will very soon.  You could easily spend two weeks just reading and absorbing the free stuff.